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Imagine you offer financial services and want to send out special offers to internet users people who have looked at your products. You know you'll get better results if you target the offer to the person's interest, so you decide to prepare 2 campaigns. One is for young families who have looked at your life insurance products, and the other is for millennial entrepreneurs who have considered your retirement plans. Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Let's say you come up with an idea for a product you want your business to sell. You probably won't be successful if you just start selli...

Today SIEM solutions include advanced detection methods such as user behavior analytics and artificial intelligence . SIEM can automatically prioritize cyber threat response in line with your organization's risk management objectives. And many organizations are integrating their SIEM tools with security orchestration, automation and response platforms that further automate and accelerate an organizations response to cybersecurity incidents, and resolve many incidents without human intervention. This report continues FINRA’s efforts to share information that can help brokerdealer firms further develop their cybersecurity programs. Firms routinely identify cybersecurity as one of their primary operational risks. In an APT, an intruder or group of intruders infiltrate a system and remain undetected for an extended period. The intruder leaves networks and systems intact so that the intruder can spy on business activity and steal sensitive data while avoiding the activation of defen...